Sports Betting Includes Grammy Awards Betting



Sports betting has long been about a lot more than betting on sports, a premise that will be tested by gamblers wagering on the Grammy Awards, which will be broadcast by CBS, January 31. The Grammy Awards, along with the Academy Awards, Tony Awards and Emmy Awards, are part of the Grand Slam of entertainment and, as has become the custom in this media-driven age, are offered for wagering consumption by ambitious sportsbooks around the globe.

Always a difficult wagering landscape because of its vast variety of musical genres, this year's Grammy Awards has gamblers trying to figure out the relative merits of betting on diverse talents such as Beyonce, Taylor Swift and Lady Gaga. Beyonce ruled the Grammy nomination roost with 10, followed by teen star Swift with eight and eccentric Gaga with five. The ladies face off in the evening's top three categories, Album of the Year, Record of the Year and Song of the Year. Let's take a closer look:

Album of the Year

I Am…Sasha Fierce – Beyonce                                                     7/4

Fearless - Taylor Swift                                                                9/4

The E. N. D. – Black Eyed Peas                                                    9/4

The Fame – Lady Gaga                                                               7/1

Big Whiskey and the Groogrux King – Dave Matthews Band           10/1

The Skinny: Beyonce looms as a slight favorite although we found at least one book where Swift was a shorter price. The diva and the 19-year-old have a history, though not of their own making. Some will recall that Kanye West shockingly insulted Swift on stage as unworthy after she beat out Beyonce for Best Female Video at the MTV Video Music Awards, Sept. 19. Voters may reward Beyonce for her graciousness to Swift and her class in rejecting the West outburst. Swift was the year's best-selling artist outside of the late Michael Jackson and her Fearless CD has sold more than 4.5 million copies. Voters like to reward success, even if it comes in a country/pop package. Lady Gaga could score with her debut album but The Black Eyed Peas also have a shot, especially if enough voters are weary of the drama associated with the three women. A victory by the Dave Matthews Band would come as a surprise.

Record of the Year

Halo – Beyonce                                                                          7/5

You Belong With MeTaylor Swift                                               3/2

I Gotta Feeling – The Black Eyed Peas                                          9/2

Poker Face – Lady Gaga                                                              7/1

Use Somebody – Kings of Leon                                                    8/1

The Skinny: This looks like another showdown between Beyonce, who was honored to sing at the inauguration of President Obama, and Swift. Beyonce, who hopes to score with Halo, already has captured seven Grammy Awards while Swift, who won five trophies at last month's American Music Awards, including Artist of the Year, will be looking for her first Grammy with You Belong With Me. As was the case with Best Album, The Black Eyed Peas are an alternative vote for their I Gotta Feeling. A win by Lady Gaga, with Poker Face, or a triumph by the Kings of Leon with Use Somebody would qualify as a major upset.

Song of the Year

You Belong With MeTaylor Swift                                               7/4

Single Ladies – Beyonce                                                              9/4

Use Somebody – Kings of Leon                                                    7/2

Poker Face – Lady Gaga                                                              6/1

Pretty Wings – Maxwell                                                               8/1

The Skinny: Song of the Year, as differentiated from Record of the Year, goes to the writer/composer, not the performer, although in this case, the nominees also sang their own songs. Give a slight edge to Swift for You Belong With Me, although Beyonce's anthem-like Single Ladies (Put a Ring On It) certainly has a good shot at the top prize. The Kings of Leon aren't out of it with Use Somebody and this is where Lady Gaga could spring an upset with Poker Face. Voters like a comeback and they have one with Maxwell's Pretty Wings, the not-so-long longshot in the field.

If you haven't overdosed on the divas, it's an all-guy thing in the rock song category:

Best Rock Song

Use Somebody – Kings of Leon                                                    4/5

I'll Go Crazy If I Don't Go Crazy Tonight – U2                                 7/2

Working On A Dream – Bruce Springsteen                                    4/1

The FixerPearl Jam                                                                 6/1

21 Guns – Green Day                                                                  8/1

The Skinny: The Kings of Leon rate the favorite's role in an upset-minded field dripping with rock royalty.

Many sportsbooks also are featuring a prop for Best New Artist with R&B songstress Keri Hilson and MGMT the most likely candidates to take home the hardware.

Some ambitious sportsbooks even are offering a prop on who will invade the stage uninvited. Lady Gaga is the 5/1 favorite, followed by Will i am, 6/1, and Russell Brand, 8/1. It's 10/1 that Kanye West makes another bad behavior move.

Grammy Award wagering may not be the most harmonious way for every sports betting fan to start 2010 but for those in tune with contemporary music, it could be profitable.